Monthly Archives: July 2011
A much needed makeover has been completed for Langley Park Golf Club in Beckenham in Kent. I am delighted that the new site is finally up and running and is a considerable improvement in both how the site looks and how theClub will manage the content.
Google finally rolled out the latest updates to its algorithms ‘Panda’ and this hit the USA in Feb of this year. The UK has now seen Panda prowlling through websites based in the UK and losers seem to be voucher sites, ‘content’ and links farms with little or no original content. At the end of the day, that was what Google intended, to demote the sites that don’t add value to the Internet, so it is the same old story – ‘content is king’. Sites that produce their own original content and update regularly seem to have done well out of the update, but it is unlikely that the smaller sites will have been drastically affected – yet!
My advice on getting listed in Google pretty much remains the same – write good quality original content, don’t stuff it full of irrelevant keywords and as far as possible, update frequently. Good content means that visitors will keep reading and if they remain on your site for longer, Google will reward you by higher rankings.
Just as a footnote, the update does risk upsetting Microsoft and also the EU Commission because it has demoted the shopping comparison site owned by Microsoft (Ciao). The ranking on that site has been cut by 94%, which means it will only rarely feature in the top 10 search results. So is Google using its virtual monopoly on search unfairly or just trying to give users a better user experience. I don’t think Google cares much at the moment, but maybe the EU will?
Media Safety Limited was set up in 2003 to fill the growing need for specialist Health and Safety and Fire Safety advice in the Film, Television, Commercial and Broadcast industries. I am currently in the process of redesigning their website and will be incorporating a content management system for them so they can update pages themselves.