Incorporated in 2007, AMP Infrastructure Ltd (AMP) has a reputation for excellence with the corporate and public sector clients it provides services for. There website has had a makeover to incorporate a new Content Management System so that they can update the site themselves.
A lovely site for a new music agency has just been released – harpists for weddings. Lots more content and music is being added over the coming weeks.
The new website for Maureen Pelling is now live. Weaving together vibrant colours with beautiful simplicity, Maureen creates silk ceremonial ordination stoles for all ceremonial occasions.
Their strap line says ‘Avantee is the answer to all your logistic requirements’ and having just used them myself I tend to agree. The website for this Tunbridge Wells based company is now live – Avantee Logistics
Nick Maltby Associates Ltd specialise in procurement and contracting particularly in the education, health and transport sectors. Their new website is now up and running.
The website for Royal Wells decorating – painter and decorator Tunbridge Wells – is now live. Much more content will be added over the coming month. Another WordPress site so the client can blog and update pages easily.
The website for South East fencing has been converted to WordPress so that they can update the site themselves. They will be adding lots of images over the coming week – www.southeast-fencing.co.uk
I’ve just released a very nice site for 3 former BBC producers – www.beyondbroadcasting.co.uk. The site has been developed around the Joomla content management system and they are continually updating and adding content.
I have just released a WordPress site for Pentagon String Ensemble and I have another site under development for them: www.pentagonstringensemble.co.uk.
In a nutshell, Instagram enables you to share photos that you have taken and apply various effects to them – one unusual feature is that it confines photos to a square shape, unlike the typical representation of 4:3 aspect on mobile devices.
Sharing photos via your mobile obviously has lots of uses, but what puzzles me is that Instagram doesn’t actually make any profit – none at all.
So why them would Facebook buy Instagram for a billion dollars? Are we back to the heady days of the 80’s when any company with .com after their name was over-valued and over-rated?
The fact that Instagram exists is entirely down to a small fortune injected by venture capitalists.
So why would Mark Zuckerberg and the Facbook team spend a small fortune on a product that doesn’t generate any profit? Well, the venture capitalists obviously wanted their money back and it was clear that Instagram was looking for a buyer. Needless to say, Twitter made it clear they were interested and that would have meant they could threaten Facebook in the photo-sharing arena.
Instagram must have been laughing all the way to the bank – two multi-billion dollar social media companies both vying for possession of their product – it was time to just sit back and see who came up with the best offer.
I can’t help but feel that the Facebook ‘bubble’ just gets bigger and bigger. The trouble with bubbles is they always burst. Always!
This is the 3rd site I have taken over this month from other providers – this one travelling all the way from the USA to Tunbridge Wells - www.walkandtalkphotography.com
I was delighted to take this website on for Premier String Quartet when they started to have problems with their existing provider. I have also been commissioned to design two new sites for them and will start work on these next month.
I’ve just taken on the site for Kent badminton Ltd. A design makeover was completed and WordPress has been incorporated so they can update the website themselves with ease.
The good news and bad news about links is that they do count, but they count for very little if they are a ‘Links’ page. Where websites swap links in this way, Google will just regard them as ‘giveaways’ and the effect will be zero. So if you are spending a lot of time swapping links, you are probably wasting your time.
There are of course many other ways people can link to your website and the hot topic at the moment is how links from Social Media contribute to your search engine optimization efforts. The simple answer they can count for a lot, but not always. In reality, the Google algorithms are so shrouded in secrecy that the effects of links from Social sites are largely hearsay, but every day experience seems to point towards inbound links from do have positive impact. Twitter is a good example – if someone has the Twitter plugin enabled on their site and they are ‘re-tweeting’ your content, then these links can show up.
A very effective way of boosting your site rankings is where links are incorporated within the body copy of someone else’s website. Maybe they have been blogging about something and have put a reference to your site with the text. These ‘natural’ links are worth their weight in gold and that of course means that they are the hardest to get!
Most importantly, bad links do hurt websites. Links to and from the massive ‘link-farm’ directories that are just out there to harvest as many links as possible can harm your site. Google knows these sites – avoid them and avoid anyone who sends you an email saying they can get your site listed in 1000 sites for just $50 dollars per month.
I am often asked about search engine optimization and ‘keywords’. Many people are still under the impression that it is possible to add a long list of key search terms and that will result in getting good placements within the ‘engines’. 10 years ago, that trick would have worked and with some search engines it was even working up until 3 or 4 years ago, so perhaps that is why the myth persists.
Whilst keywords are vital, unless you write good copy and incorporate relevant keywords into that copy, you will not get good listings. Google in particular is very clever at spotting text that has been stuffed with keywords that are repeated countless times.
In addition, it is very easy to go overboard with search engine optimization and forget that what matters just as much is the user experience. There is no point in driving traffic to your site, if when the customer arrives you fail to meet their expectations.
And NEVER EVER paste content from another website into your own – Google is brilliant at picking up duplicate content and it can detect who wrote it first. If it catches you – it could mean your site gets blacklisted for a long time.
Did you know that importance is also placed on writing keyword rich tags for your images? It is so easy to add an image to a website and forget to complete the Title Tag, but in an increasingly competitive market place, even this could mean the difference between being first or second on the page.
Well, I have finally found the time to put some effort into my own Social Media marketing (practising what I preach!).
My Facebook profile has been running for a while, but I am now making a much greater effort to update this with new site releases.
Twitter will also be used to update clients on what new releases I have made and also work in progress.
My Linked In profile has been running for many years, but I am intending to use that to publish occasional hints and tips for using your website effectively.
And finally, Google Plus, I am running that really just to promote all of the local businesses I have used in the Tunbridge Wells area (assuming they were any good. Google Plus is still in it’s infancy in the UK, but we shall see how it grows over the coming year.
Of course my blog continues as ever, but I plan to use that to publish more articles over the coming year.
A busy start to the new year. Several sites nearer completion – one aromatherapy site, two legal websites, a website for a local photographer and also a redesign for Forty Hall Banqueting.
…and on top of that, it does seem to have stopped raining for the time being.
Let’s hope this year is dryer than the last.
A lovely site has just been released for Oenone Thomas who is an integrative counsellor, trained in Person-Centred, Gestalt and Transactional Analysis she is a member of the British Association for Counselling and Psychotherapy and of its Children and Young People division.
A site for Sarah Hickman was released last week. She works with a talented network of business psychologists, executive coaches and HR professionals – Workplace Psychology.
A site for B-Wired is under development. They are electricians in Tunbridge Wells and this will be their first website. More pages and content will be added over the coming weeks.