 Constructing Usable Shopping Carts: Designing and Building Great E-Commerce Applications - Clifton Evans , Jon Stephens , Jody Kerr
1590594088
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Book Description
Creating a usable e-commerce application in tunbridge wells kent is a daunting challenge. There is so much to do, from the initial concept, through to designing and coding the application. This leaves a lot of scope for things to go wrong.
In this book we take all the hassle out of online shopping applications, by showing you how to plan your application, design the user interface and datastore, and code the entire thing. But it doesn't stop there - we provide the complete code for two complete shopping cart applications, customizable for your own needs.
Contents of this e-commerce book include:
Planning an e-commerce application in tunbridge wells kent
Designing the application, from customer surveys and wireframe models, to UI design and prototyping
Designing and implementing the databases that will hold your product and order information
Implementing the Product Catalog, Shopping Cart, and Checkout system
Synopsis
Creating a usable e-commerce application in tunbridge wells kent is a daunting challenge. There is so much to do, from the initial concept, through to designing and coding the application. This leaves a lot of scope for things to go wrong. In this book we take all the hassle out of online shopping applications, by showing you how to plan your application, design the user interface and data store, and code the entire thing.
This is a wonderful book for people just entering the ecommerce arena. With the entire process mapped out in a simple format you are able to progress through the book while watching your site grow. Interesting sections on interface design and although I'm a designer myself they were still useful!
Useful code is downloadable from the publisher though you will need some understanding of HTML, SQL etc.
The whole series from this publisher looks impressive what ever you skill level.
 E-business and E-commerce Management - Dave Chaffey
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Book Description
The second edition of E-Business and E-Commerce Management in tunbridge wells kent builds on the excellent coverage and balanced approach of the first edition. Drawing on perspectives and models from disciplines as diverse as information systems, strategy, marketing, operations and human resources management, this new edition also features increased coverage of legal and regulatory issues, not-for-profit organisations and a wider range of international case studies.
A comprehensive assessment of the management issues faced in implementing e-business solutions, this book is suitable for students or practitioners of e-business, e-commerce in tunbridge wells kent or e-marketing in tunbridge wells kent at any level. Each chapter contains management issues, activities and answers, case studies, questions for debate, self-assessment exercises, discussion, essay and exam questions, further reading, web links and more.
Synopsis
"Whether a practising professional, an academic or a student, this book provides an excellent overall insight into the world of E-Business. " - Robert Brooks, PhD, MBA. World Chief Examiner in Internet Marketing and e commerce in tunbridge wells kent for the London Chamber of Commerce and Industry Examination Board. The second edition of E-Business and E-Commerce Management in tunbridge wells kent builds on the excellent coverage and balanced approach of the first edition. Drawing on perspectives and models from disciplines as diverse as information systems, strategy, marketing, operations and human resources management, this new edition also features increased coverage of legal and regulatory issues, not-for-profit organisations and a wider range of international case studies. A comprehensive assessment of the management issues faced in implementing e-business solutions, this book is suitable for students or practitioners of e-business, e-commerce or e-marketing at any level. Each chapter contains management issues, activities and answers, case studies, questions for debate, self-assessment exercises, discussion, essay and exam questions, further reading, web links and more. "The Chaffey text encourages and rewards student participation in the learning process. " - Yaw Busia, University of MiddlesexE-Business and E-Commerce Management explores: the relationship between e-business, e-commerce and e-marketing the new business models of the digital economy through B2B and B2C case studies the strategic approaches to change management used to achieve e-business in the global marketplace the application of electronic communications to elements of the value and supply chain, including procurement, logistics, marketing and CRM the practical challenges of implementing e-business. This book is accompanied by a regularly updated companion website that hosts additional lecturer and student materials, such as powerpoint slides, additional case studies, multiple choice questions and web links. "The level of referencing and mix of materials used is far better than any of the competing texts I have seen. Activities in the text clearly guide the reader through a range of valuable activities, gathering and analysing key information resources for the e-environment. E-Business and E-Commerce explains a complicated topic in clear language, drawing on key thinking and research" - Steve Wood, Lecturer, School of Business Information - Liverpool John Moores UniversityDr. Dave Chaffey lectures in E-business at the Universities of Birmingham, Leeds and Warwick and is the Managing Director of Marketing Insights Limited - an E-business Training and Consulting company. Financial Times Prentice Hall www booksites. net www pearsoneduc. com
As someone studying for a degree in e commerce in tunbridge wells kent, this book on the management side of the discipline was very useful. Not only would it be useful to ecommerce students, but also to general I.T. and business students as well as non-academical people wanting to gain an understanding of how eCommerce and eBusiness is managed by the companies of today.
Whether a practicing professional, an academic or a student, this book provides an excellent overall insight into the world of E-Business. Whilst one or two areas do assume some prior knowledge, none the less, the author has provided a succinct and comprehensive coverage of all the major topics and elements that make up E-Business.
There are excellent examples provided to illustrate points made and topics discussed.
The B2B case study that runs throughout the text with self assessment exercises in every chapter for the reader to apply the learning from each chapter is a superb idea and provides the reader with the opportunity to synthesize their knowledge as they progress through the book. |
