Copywriting for websites

For any clients looking to write their own copy for their website, this is a very useful article from the NN Group.

“Focus on the Benefits of Using the Product or Service, not the Features” has to be one of the most important statements they make:

http://www.nngroup.com/articles/user-centric-language/?utm_source=Alertbox&utm_campaign=5c6bb2f5ca-Alertbox_email_09_30_2013&utm_medium=email&utm_term=0_7f29a2b335-5c6bb2f5ca-24072341